A revolutionary study reveals the real usage patterns of ChatGPT by 700 million global users.
The Numbers that Impress
The study analyzed over 1 million real conversations, revealing surprising data:
- 70% of queries are for personal use, not related to work.
- 2.6 billion messages processed daily in June 2025.
- 483% growth in message volume between June 2024 and June 2025.
- Almost 50% of active users are under 26 years old.
The 3 Main Uses of ChatGPT
According to the study, around 78% of all ChatGPT usage is concentrated in three main categories. This concentration reveals consistent patterns of how people really interact with generative AI, offering valuable insights for business strategies.
Practical Guidance (29% of messages)
What it is: The most popular category, including personalized tutoring, interactive teaching, guidance on various topics, and creative idea generation tailored to specific user needs.
Key Features:
- Extreme personalization: Unlike generic information, it provides advice tailored to the specific context.
- Interactivity: Allows for follow-up and refinement based on the conversation.
- Versatility: Covers topics from personal fitness to business strategies.
Study Insights:
“The difference between Practical Guidance and Information Search is that the former is highly customized for the user and can be adapted based on the conversation and follow-up, while the latter is factual information that should be the same for all users.”
Business Examples:
- Corporate Tutoring:
- Personalized onboarding programs.
- Adaptive technical training.
- Virtual mentoring for professional development.
- Business Guidance:
- Customized marketing plans.
- Specific sales strategies by segment.
- Guidance for operational problem-solving.
- Creative Idea Generation:
- Development of advertising campaigns.
- Innovation in products and services.
- Naming projects and initiatives.
Writing and Communication (24% of messages)
What it is: Automated text production, primarily editing, critique, summarization, and translation of user-provided content.
Key Finding of the Study:
67% of all writing messages ask to modify existing texts, not create new content from scratch. This crucial data revolutionizes our understanding of how AI is actually used in work.
Business Use:
The study reveals that 40% of all work-related messages are about writing, making it the most common professional use. Among professionals in management and business, this percentage rises to 50%.
Strategic Applications for Businesses:
- Corporate Communication:
- Optimization of executive emails.
- Standardization of internal communications.
- Improvement of sales proposals.
- Content Marketing:
- Refinement of social media posts.
- Creation of impactful newsletters.
- Development of promotional materials.
- Business Document Creation:
- Procedure manuals.
- Internal policies.
- Executive reports.
Information Search (24% of messages)
What it is: Specific information search, data on people, current events, products, and recipes. The study indicates that this category functions as a direct substitute for web search.
Significant Growth:
This category presented the greatest growth in the analyzed period:
- July 2024: 14% of all messages.
- July 2025: 24% of all messages.
- Growth: 71% in 12 months.
Competitive Advantages of AI vs. Traditional Search:
- Contextual Personalization:
- Responses tailored to the company profile.
- Consideration of specific business context.
- Synthesis of multiple sources into a single response.
- Operational Efficiency:
- Elimination of the need to filter multiple results.
- Direct and structured responses.
- Possibility of refinement through follow-up questions.
Strategic Implementation:
- Market Research: Example of use: “What are the main trends in [your industry] for 2025, considering companies of the size [small/medium/large] in Brazil?”
- Competitive Analysis: “Compare the digital marketing strategies of [Competitor A] and [Competitor B], focusing on [specific relevant aspect].”
- Trend Monitoring: “What regulatory changes in [specific area] can impact companies like ours in the next 6 months?”
How Amicatek Can Help Your Business Adopt AI
Based on the insights revealed by the study, Amicatek developed a comprehensive strategic approach for enterprise AI implementation. As specialists in Artificial Intelligence in partnership with Pareto, we offer solutions that cater to the three main usage patterns identified in the research: Asking, Doing, and Expressing.
Our AI Solutions Based on Real-World Data
Strategic AI Implementation
Based on the fact that 77% of usage is concentrated in 7 main activities, we developed specific packages:
Turn the insights from this study into concrete results for your business. The AI revolution has begun – ensure your company is at the forefront.
